All case studiesMarketing · Technical SEO
Rizz Static SEO Layer
17 server-rendered SEO pages—metadata, JSON-LD, sitemap, and brand tokens lifted from audited reference HTML.
2025
- Static HTML
- JSON-LD
- Sitemap
- SEO audit pipeline
Context
A realtime React app is a poor primary crawl surface—search bots need titles, descriptions, and schema in the initial response, while the product brand demands exact pink gradients and typography, not generic landing copy.
Build
We built a dedicated static site with server-ready HTML for every strategic URL, pulling real brand tokens from the Divina reference instead of guessed values, and documented the diff in seo/README for reproducible audits.
Marketing can regenerate all pages after a token change without redeploying the matchmaking client.
Client: Rizz Roulette
Impact
- Critical audit tier closed with fully static metadata
- Consistent Inter + Cormorant + #FF2D7A across SEO pages
- Discoverability decoupled from SPA release cadence
- Sitemap and robots aligned for international landing strategy
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